To dealership employees: Process it. Don't question it.
Harley-Davidson Goldrand Export to Russia
We are part of this. We have seen it from inside the dealerships. This is not something we heard and it is not something we merely suspect. Motorcycles sold through Harley-Davidson Goldrand and Mzanzi, under M7 Investments, are being processed for export, including export to Russia.
We are sick and tired of it. We have been pushed into playing this role for too long and expected to treat it as normal. It is visible in the dealer management system, in H-D Net, in freight records and in South African Traffic Department records.
This Is M7 Investments
M7 Investments owns and operates the dealership environment where we work, process deals and see the records. We are not outside observers. We are inside the business.
Direction From the Top
The exports are not a side issue. They are a directive of the directors for M7. Staff understand what is expected and where the motorcycles are going.
Not a Rumour
This is not suspicious activity. It is happening. The same patterns appear in the dealer management system, H-D Net reporting and traffic records.
Export to Russia
A significant portion of these motorcycles are being processed for export to Russia. This is known internally and reflected through the transaction patterns.
We were pushed into this role.
For a long time, staff have been expected to process these deals, accept the explanations and carry on. We are done pretending this is normal. The practice is visible, repeated and operational.
The Evidence Is Clear
40% of new motorcycles are exported. This is not an indicator, not a conservative view and not a theory. It is export activity.
The Same Pattern Appears Everywhere
Dealer Management System
Repeated transactions show the same freight forwarders, buyers and export structures.
H-D Net Reporting
Harley-Davidson has access to reporting that shows the same export activity.
South African Traffic Department
The records spell it out. These motorcycles are processed for export. They are not staying in South Africa.
40% is not coincidence. 40% is not noise. 40% is direction.
The systems reflect it. The paperwork reflects it. The transactions reflect it. This is happening.
What the Records Show
The South African Traffic Department records do not hint at export. They confirm export processing.
No Licence Numbers
Motorcycles are processed without South African licence numbers because they are not being placed into local road use.
Police Clearance
Export related police clearance appears in official records as part of the export process.
Recurring Export Entities
The same freight forwarders and export entities appear repeatedly across the dealership records.
Harley-Davidson Knows
Multiple audits have been conducted by Harley-Davidson. They are fully aware of the practice and have visibility into the same systems we are referencing.
The practice has been admitted internally. Despite this, Harley-Davidson has turned a blind eye and allowed the export activity to continue.
This is why this page must be read by other dealers as well. If this is happening here, other dealers should look carefully at allocation, availability, reporting and export patterns in their own markets.
The Message Being Sent
To South African riders: You are being told there is no stock while motorcycles are exported.
To dealership employees: Process it. Don't question it.
To other Harley-Davidson dealers: Look at your numbers. Look at your allocations. Look at what is being moved out of your market.
Additional Concerns
We were instructed to sign documentation and to forge client signatures.
Another Harley-Davidson audit took place in April 2026 and only minimal consequences followed despite the issues identified.
The Real Cost
This does not only affect numbers. It affects riders, employees and the credibility of the Harley-Davidson brand in South Africa.
Local Riders
Customers are told there is no stock while motorcycles are being exported. Premium models are unavailable locally because they are being moved through export channels.
Dealership Employees
Staff lose commission, lose parts and accessory opportunities and are expected to support a version of the truth that is not real.
The Brand
Harley-Davidson customers and employees have supported this brand for years. This practice damages that trust.
Open Invitation to International Dealers
This must not be read as a local South African issue only. Other Harley-Davidson dealers should assume this affects the wider dealer network and compare the patterns.
Look at Allocations
Check which models are unavailable locally and where those motorcycles are actually going.
Look at Export Volumes
Compare your own numbers against export activity, freight patterns and repeated buyer names.
Share Information
We are open to international dealers comparing data and identifying whether the same structure appears elsewhere.
We are not guessing.
We are showing what is recorded. The systems reflect it. The documents reflect it. The export process reflects it.